#Ios casual games cracked
#Ios casual games android

So having a partner to handle the paperwork for you can make things a lot quicker and easier. For a foreign developer it can take longer – often around six months. This applies to both iOS and Android.Īpplying for ISBN isn’t difficult, especially if you have an entity in China, but it takes about three months. In China, to publish a game with IAPs, you need an ISBN certificate. There are actually more than 50 stores, but the top ten cover most of the market. They’re all completely separate, they have different account managers and you often can’t even do UA or monetization with games that aren’t on that store. And then you have major stores like Tencent Store or QIHU 360 Store that millions of people are using.

Every different provider of phones usually has its own store pre-installed.

#Ios casual games android

Your game needs to be on at least eight different stores to cover roughly 90% of the Chinese Android market. Also, on each store, you need to get featured to make your game visible. On each channel, you need to do different SDK and connect in different ways too. Mainly because they need to reach out to users through various different stores and channels. Not having a Google Play Store is frustrating to foreign and local publishers. But the issue is that there’s no Google Play Store in China. This means that people with very different income levels can afford an Android. So people can choose from high-end devices like Samsung and Huawei, but there’s also a budget line where you can get an android device for around 50 US dollars. But unlike iOS, Android doesn’t function the same in China as it does in the US. When you consider that the US has roughly 130 million Android users, it puts China’s enormous Android user base of 550 million into perspective. Some games have ARPU even higher in China than in the US market. And on the rewarded ad side it can go up to $35. From interstitials, we see ECPM as low as $15. We at JoyPac see this very clearly in our analytics. But Chinese users are very valuable for both IAPs and ad monetization when compared to the US. There’s a misconception that in China, developers would get only a fraction of what they could get in the US from in-app purchases (IAPs). Also, there are no alternative app stores.

#Ios casual games cracked

It used to be that when you bought an iPhone in China, you got it cracked open right away at the store where you bought it. Jailbroken devices are less common these days. It’s also not as different as you might think – everything still goes through the app store. The roughly 230 million iOS users in China is around double that of the US. So it’s a good time for Western developers to enter this market with their hyper-casual titles. The genre is becoming more popular, with both players and developers. But lately, we’ve seen a lot of hyper-casual games climbing to the top charts.Ībout 25% of games currently in the top 20 or top 30 are hyper-casual games from Western developers. The Chinese top charts were mostly filled with mid-core and role-playing games. Hyper-casual games weren’t that popular in China, compared with the US market, until recently. And this is dwarfed by the number of Android users, which is over half a billion (550 million). There are roughly 200 million iOS users in China. And there’s a lot of phones out there on both platforms: Android and iOS. Mainly because you need somewhere to advertise your games (other than other hyper-casual titles). While most of the market is made up of mid-core games, you actually need this environment for hyper-casual to do well. Of course, the global lockdowns play into that. The Chinese mobile market is a 25 billion USD market and it’s predicted to grow even bigger this year. There are plenty of interesting opportunities for hyper-casual developers who might not have even considered publishing in China, or perhaps just don’t know where to start. While bringing mid-core mobile games to China is more complicated, there’s a different process and different things to consider for hyper-casual games. Keeping up is a challenge, as we’ve seen a lot of changes over the past year – with even more coming over the next year. There are a bunch of rules and regulations to consider before trying to enter the Chinese market.

Should you or should you not try to launch your hyper-casual title in China?